São Paulo Design Weekend is the biggest design celebrating event in South America. It was comprised of a set of more than 360 independent and simultaneously events, organized and held by dozens of partners and integrated into the Official Program, publicized by the organizers of the DW!. Public and private activities at DW! were promoted in strategic points of the city of São Paulo, such as Museums, Galleries, Studios, Stores, Parks, Public Squares, NGOs, and others.
This year organizers of events during DW! were supported also by LUG do Brazil – subsidiary of LUG S.A. Capital Group. At one of the exhibitions during this extraordinary weekend HB443 luminaires from FLASH&DQ brand were presented – their unique modern design suited perfectly to the atmosphere of Sao Paulo that days!